Introducing a New Nurturing-Based Gamification Concept: “Welmee,” a Digital Companion That Grows as You Walk and Sleep

No “Re・De Ring” Required. A Gamified Wellness Concept Where Your Healthy Actions Grow into Valuable Assets—Now Available via App Only

PIXELA Corporation (Headquarters: Osaka, Japan; President & CEO: Takeshi Fujioka; hereinafter “the Company”), which develops solutions that evolve everyday life through data and incentive design, is pleased to announce an update to the white paper for its Web3 project, “WellthVerse.”

In this update, the Company introduces an overview of the ecosystem centered around its core character, “Welmee.” With a strong focus on user experience, the project emphasizes the joy of nurturing and the value of wellness data, rather than purely financial elements, through the introduction of gamification features. In addition, the roadmap has been revised to enhance the long-term sustainability of the project.

Background of the White Paper Update

“WellthVerse” aims to build an ecosystem that transforms everyday healthy behaviors into economic value. With this update, the project has been refreshed with a new concept that strengthens its entertainment value, making it more accessible and engaging for a broader range of users.

Key Updates (Concept Overview)

1. “Welmee”: A Digital Partner That Grows with Your Health

The basic concept of “Welmee,” the core character of the project, has been unveiled. “Welmee” is a digital partner that grows by using users’ daily wellness data—such as walking, sleeping, and maintaining balance—as nourishment. Through this growth process, “Welmee” can be tokenized as an NFT, with each individual’s development results forming its unique value.

2. Game Mechanics: Strategic Growth through “Breeding” and “Growth Acceleration”

The update outlines game elements that enable strategic nurturing, including a “breeding” mechanism that combines individual “Welmee” characters to create new traits, as well as “growth acceleration,” which allows users to increase development speed through specific items.

3. Gallery Feature: Visualizing Growth and Rewarding Data Contribution

After reconsidering previously envisioned financial mechanisms, the Company has decided to introduce a more approachable “Gallery” feature. By displaying nurtured “Welmee” characters in a dedicated Gallery, wellness art is generated, and incentives are returned as compensation for data contribution. This feature offers users an experience in which the trajectory of their healthy behaviors is recognized and evaluated as a digital asset.

4. Roadmap Update: A Development Plan for Long-Term Sustainability

To ensure long-term stability and growth of the ecosystem, the development schedule has been revised.

For more details, please refer to the press release below.
https://pixela-group.jp/press/2025/20251223.html